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The cool, cruisy ‘go with the flow’ vibe might sound appealing for some areas of life, but in marketing it’s a recipe for missed opportunities and results that are downright chaotic at best.

Getting people to click about on your website is great. Engage with your content, fantastic. But at the end of the day (for your business to, well, succeed) those customers need to convert to sales.

As we say see ya later to another financial year shortly, it's the ideal time to take a step back and evaluate the impact and return on investment (ROI) of your marketing efforts.

Let’s face facts — it’s a digital world we’re all living in, and while a spiffy physical place of business used to be the goal, your website is now your storefront; it's the first interaction people have with your brand.

What is your brand worth? This can be a tricky question to answer. But chances are, your brand is worth more than you realise.

Imagine a business environment where every process is streamlined, every operation is automated, and every strategy is optimised toits fullest potential.