February 13, 2024

Set your brand story and marketing in motion

Whether it's telling the story of your brand, showcasing your products in action, or stirring emotions with a heartfelt testimonial, video has the ability to leave a lasting impression.

Video is a potent tool that allows you to gain attention, convey emotions, demonstrate product features, and connect with your audience in a way that static images or text simply can't replicate. With Kick’s video and design team behind you, you can take your brand's storytelling capabilities to a whole new level.

Motion graphics for visually engaging videos

Motion graphics are, as the name suggests, graphic elements  that are in motion. As in, they move, they bounce, they dance — whatever you like really!

Custom motion graphics can make your branding  more dynamic and add visual interest for the viewer. When done well, they can translate your brand’s personality so your audience can really get to know you.

Simpler than other forms of animation, motion graphics can generally be a more cost-effective way of adding interest to otherwise static content by way of video without the need to film new content or engage a full-blown animation house.

Motion graphics add movement to static branding elements such as:

  • Logos
  • Icons
  • Illustrations or patterns in adverts
  • Social media
  • Email signatures
  • Explainer videos
  • Animated infographics

You can even jazz up your videos with eye-catching text overlays, or to bring your logo to life.

Our video editor, Beani uses her expertise to guide you on the best ways to incorporate motion graphics to grab the viewer's attention and help to convey complex concepts in a visually appealing and easy-to-understand way.

Traditional static is cool, but the reality is motion graphics 100% play a huge part in design and advertising. It’s time to get moving if you’re not already in motion.

It’s often worthwhile optimising your video for different platforms during the editing process too — this means it’s perfectly tailored for various social media usage, your website, or something else you might need it for. After all, no one wants cut-off text or squished logos.

Animate your ambitions

We all love a good ROI, right? As well as looking great, video can be a keen ally in driving business results. From increasing engagement and conversions to boosting brand awareness and inspiring action, video has the power to turn viewers into customers.

Ready to add a bit of movement to your marketing materials? When it comes to creating videos that you’re proud to send out into the world, have a chat with Kick about what you would like to achieve.