August 12, 2022

Building a brand strategy from the ground up

If you have a business idea, whether it’s a product or a service, taking it to market will require a brand. Before we explore what a brand is and how to create a brand strategy, let’s make it very clear what a brand is not.

A brand is not just a logo. A brand is not just a name, or even a snazzy slogan. A brand is not simply an innovative product or service.

A brand is an intangible concept that captures what makes you, you. Importantly, it also influences how your business, product and/or service are perceived.

As you can imagine, then, creating a brand is a crucial aspect of having a successful business. It is a big job, and it is well worth taking the time to get it right. This means taking a considered, strategic approach to creating your brand.

There are so many schools of thought on the best way to craft the brand of your dreams. That being, a brand that meaningfully connects and successfully converts.

We work with new brands and established brands to take them on this journey. It’s often a journey of self-discovery that also helps to clarify what they want their target market to experience and how they can bring their brand to life to that end.

Following a brand strategy roadmap

If you’re thinking about branding or rebranding to create a brand that has a powerful, lasting impact in your industry, it’s probably time to arrange a chat with us. In the meantime, these are the areas you can expect to cover with us on the branding journey.

Competitor analysis

Initially we work through competitor analysis, sizing up what others are doing in your industry and gaining perspective.

Understanding your customer

Deep diving into your customer base comes next. We want to know what makes them tick, how they feel about your industry and what challenges they are facing that you can provide the solution for.

Brand personality

Brand personality and tone of voice need to be considered to ensure you are best equipped to communicate effectively with your target market. Are you speaking their language? That’s our goal.

Nailing the name and tagline

The name of your business and offerings can have a notable impact on the way they are perceived. We work with you to get these right and ensure they are aligned with the rest of your brand before going to market.

Visual identity

The branding and visual identity part of the journey is where we can explore colours, shapes, logos and the like. The parts everyone can see! These elements can change the way your customer base feels about your brand and help you to stand out for the right reasons.

Show your customers what you stand for

Ultimately, the process is designed to determine what your brand stands for into the future, and there are two distinct parts. The first is developing unique positioning for your brand in the market, and the second is establishing your branding and visual identity.

With a strategy behind your brand, you will be in the best possible position to launch your business with a clear vision of what you are there to offer.

Click here to get our team involved and make your brand truly amazing.