Terra Mater Rebrand

The Brief

With their product offering rapidly growing and evolving, Terra Mater knew they needed a brand overhaul. Their current branding was misaligned with their target market and outsourcing to various freelancers had led to a mix of looks and styles which lacked an overarching strategy. Kick was selected to rebrand Terra Mater and its group of brands.

The Result

Kick started with a brand workshop where Terra Mater discovered that their offering had shifted from budget conscious to luxurious, stylish, and sophisticated. Kick developed a new identity for Terra Mater which elevated the brand to match its new ‘Lover’ Jungian archetype. Kick also restructured Terra Mater’s brand architecture, bringing their house of 5 independent brands under one umbrella to become a branded house structure, further strengthening the Terra Mater name as a reputable flooring specialist.