Parklea enlisted the help of Kick to create a strong brand identity for their new property development estate in Pakenham East. The brief encompassed communicating the up-and-coming community’s ambitious scope, including thousands of homes, schools, amenities, and lush parklands. The challenge was to design a brand identity that reflected these Ridgelea features and benefits in the most appealing way for the target market.
Kick steered the development of the Ridgelea brand from start to finish, an inviting and warm brand. Drawing inspiration from the natural surroundings, the visual side of things featured the alpine theme elegantly woven through. The brand identity showcases Ridgelea's vision of creating a vibrant community and a serene living environment. Kick’s support across branding, strategy, web, social media and print has contributed to Ridgelea’s amazing success, quickly selling out the first release.