Narva Ultima MK2 Product Launch

The Brief

Kick first teamed up with Narva in 2016 to launch their first ever LED driving light – the market leading Ultima 215. Hailed as the greatest product launch in Narva’s history, Kick continued as Narva and parent group BWI’s creative agency, spearheading the launch of their next generation Ultima MK2 lights in 2021.

The Result

Narva’s first-generation Ultima lights had been popular with older 4x4ers and truck drivers. Playing on the edgier new styling of the MK2 range, Kick developed a campaign to introduce Narva to a more youthful audience. The campaign resulted in yet another huge success for the Narva brand and re-established Narva as the benchmark in 4x4 and transport lighting.