Kaduna Park Display Village Launch

The Brief

Kaduna Park Estate by Parklea Developments is home to the only display village in Cardinia Shire. They wanted to get the word out to Victorians who are looking to build a new home that Kaduna Park Display Village is the premier destination and was opening to public with display homes from Melbourne’s top builders.

The Result

When you’re opening a new physical destination, you don’t want it to be a ghost town, so the priority for the Kick team was to develop a strategy that centred around spreading the word.

Kick designed and implemented a multi-channel campaign, incorporating traditional print mediums alongside a dedicated landing page, social media, radio and on-site OOH. Collaborative activations supported the launch day, with the Nova Casanovas visiting the location with giveaways and the Display Village running a competition encouraging display home walk-throughs. The result was an impressive amount of visitors, increased awareness and website traffic plus database growth for future email lead nurturing.