December 14, 2023

Trends to watch in 2024 in marketing & design

Here at Kick HQ we like to think we know a little something about the big wide world of marketing and design.

Keeping a finger on the pulse is a must for us so that we can deliver the very best solutions and results to overcome any client challenge that comes our way.

With the likes of web development, creative design, copywriting, marketing strategy, video editing and more in our bag of tricks, being on top of the trends can be mighty powerful for us — and for our clients.

So, what does the Kick team see as the trend to keep an eye on in 2024 as far as marketing, web and design are concerned? Let’s get into it.


AI and Automation

Okay, it might seem like a predictable prediction, but it would be remiss of us to not include our AI amigos in this list. In 2023, AI shook up countless industries and in 2024 we’re expecting to see it refined further. But rather than letting the robots move in on the creative side of things, it’s going to be about freeing up human time.

Our web developer, Fady says: “A mixture of AI and Automation will streamline business processes, reduce manual labour, reduce the chance for human error and free up resources used on repetitive tasks.


Video is here to stay

Hold onto your pixels, because video is here to stay. Long-form, short-form — whatever you like. The key is, it's not necessarily about flashy gimmicks; it's about meeting your audience where they are at and providing information in a format that resonates.

It's a trend that's proven its staying power, and for businesses aiming to stay relevant, integrating video into the 2024 marketing toolbox is becoming more of a necessity than a choice.

Beani is our in-house video whiz, and suggests that “Video offers a dynamic way to communicate your message, build trust, and engage viewers.


Personal, authentic conversations

The days of overt, polished marketing speak are numbered. It's no longer enough to simply push a corporate-jargon-wrapped product; it's about engaging in meaningful dialogues that connect with the lived experiences and values of your audience.

Audiences are smart and authenticity is the number one marketing currency, so ditch the smoke and mirrors, and let your brand's personality shine through in honest conversations that bridge the gap between you and your audience in 2024.

Kick copywriter, Ami-Leigh says: “Copywriting that is genuinely attuned to what your brand stands for and what your target market is looking for is what it’s all about.


Digital deconstructivism

No longer confined by the boundaries of traditional design norms, this avant-garde approach is all about breaking free from the constraints, pixel by pixel. Pixelations, overlayed composition, fractured typography — this style is about taking things apart and reconstructing them into something new. In some ways, it’s about pushing back against the polish and offering a familiar yet striking point of interest for audiences.

Our Senior Designer Marko puts it this way: “Think of it as the rebellious teenager of graphic design, defying symmetry and embracing chaos with purpose.

Digital deconstructivism plays with fragmented elements, distorted shapes, and glitch aesthetics, creating a tech-inspired visual language that challenges the conventional and invites viewers to question the status quo.

What are you going to do differently in 2024?

Well, that’s a little snapshot of trends to watch for in the new year, but now you have to ask yourself: what are you going to do to level up in 2024?

If you’re tired of asking yourself, ask the team here at Kick and let’s put our heads together to strategise your game plan.