April 7, 2022

Passionate Teams Get Results: Why Culture is Everything

There’s a lot of talk about what makes a great workplace culture these days, but it’s not always particularly substantial.

While fruit baskets in the tearoom and once-a-month trivia are nice to have (and can certainly contribute to a great culture) – they don’t provide the solid foundations that high-performing teams are built on. Fostering a truly passionate team culture requires planning, consistency and a commitment from every staff member (especially leaders).

And it’s worth the investment, since working in this type of environment is more valued than ever. Consider these recent research statistics:

  • 56% of workers say a strong workplace culture is more important than salary (Glassdoor)
  • 3 out of 4 workers will consider a company’s culture before applying for a job there (Glassdoor)
  • More than 9 out of 10 employees are willing to trade a percentage of their lifetime earnings for greater meaning at work (Harvard Business Review)

The idea that jobs are purely for pay cheques is outdated. People want to work in roles that have more purpose and within organisations that have strong values and a ripper culture.

So how do businesses get to this ‘cultural nirvana’?

A passionate team culture is everything to us at Kick and we’ve worked (bloody hard!) to build something special, including a team that cares about the work we do, the clients we partner with and for each other.

But culture is fragile, and you can’t afford to be complacent…

These are some of the practices we have in our business that keeps our team culture thriving:

A clear vision and values

Why does your business exist? What are its driving values? In what direction is the business heading? (and why?). Every business needs answers to these questions. But answers alone are not enough. Businesses with the best cultures hire people who are aligned to their vision and values. These shouldn’t be static – your vision and values must live within your organisation and be a part of everyday discussions and decision-making.

True balance and flexibility

It’s crazy to think that some of the Kick crew have worked in organisations where they had to sign in and out for lunch breaks and take personal leave to go to a doctor’s appointment. This level of restriction and control breeds a culture of mistrust and contempt. Passion comes from motivation, and people who are given autonomy at work (including the flexibility to live their best life outside of the office) will be more motivated to achieve great results – because they want to.

A culture of capability

Like many progressive businesses, we believe in lifelong learning. Things are always changing (especially in our world of marketing and advertising), so giving our team the time to take on learning opportunities is something that’s important to us. Giving staff the chance to explore new ideas keeps our office vibe inspired and helps build greater team capability too.

Transparency and business awareness

When staff feel siloed or shoe-horned into their role, with little awareness about how their job impacts other teams or the wider business, it’s not long before motivation drops. An environment where staff are aware of the functions and operations of the business helps build a greater sense of responsibility and accountability. It also fosters lateral thinking – where people consider how they can improve and innovate beyond their role.

Regular recognition

Here’s an interesting stat: 58% of disengaged professionals say that simply more recognition at work would re-engage them. If you don’t frequently stop to celebrate success and recognise individual and team achievements, you’ll never reach the full potential of a passionate team culture.

Support individual career development

When you boil it down, teams are the sum of their parts and every individual matters. Bad culture can start with one person and spread like a virus (and we all know what that looks like). While thinking about your team culture holistically is important, so too is ensuring that individuals feel supported and inspired.

A passionate team culture can sometimes be hard to describe, but it’s absolutely something you can feel. While work can’t be perfect every day, when the right foundations are in place, teams with a positive and passionate culture will ride through peaks and troughs with more resilience, success and smiles.